The Croffle Guys

COMMUNICATION DESIGN - Branding & Identity (New Brand Identity > Micro, Small & Medium Enterprise)

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Entry Title:	The Croffle Guys
Brand:	The Croffle Guys
Client:	The Croffle Guys
Entrant Company:	Erth Co.
Yes:	Packaging: Tray, Sleeve, Cup Print: Menu Merchandise: Tshirt
Description:	Croffles aren’t part of India’s culinary vocabulary. Not yet. Not quite croissant, not quite waffle, they straddle a strange, delicious middle. And in a culture where food is deeply nostalgic, branding something without precedent meant building familiarity from scratch. The identity works like a cognitive shortcut, introducing, explaining, and appetising in one go. A mirrored C and G bracket the logotype like structural bookends. Typography is plump, soft, and bite-worthy. The colour palette with a deep black and vivid orange channels Indian street food energy while visually coding sweet and savoury and speed and indulgence. The packaging is photogenic, functional, and fast to scan. Menus are structured like scrollable feeds, built for modern attention spans. The founders appear as illustrated characters, anchoring voice and familiarity. This brand system is designed to launch a product category, not just a product. It's functional, fast, and fun, relying on clarity, wit, and visual recall to build memory where there was none.
Individual Credits:	Malvika Ruparel
Individual Credits:	Roshni Jain
Individual Credits:	Tanvi Pahuja
Individual Credits:	Jeevika Dasani
Individual Credits:	Abdeali Saifee