Communication Design
Branding & Identity
New Brand Identity > Self Promotion
COMMUNICATION DESIGN - Branding & Identity (New Brand Identity > Self Promotion)
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Vernacular
Brand: Vernacular
Client: String Figures Studio
Entrant: String Figures Studio
Baby Blue Elephant
| Entry Title: | Vernacular |
|---|---|
| Brand: | Vernacular |
| Client: | String Figures Studio |
| Entrant Company: | String Figures Studio |
| Yes: | 2x Cold Brew cans, 1x Coffee Pouch & 1x T shirt. |
| Description: | Vernacular is dedicated to technical interventions and research-based storytelling to bring overlooked producers closer to potential consumers. We exist to radically expand the definition of craft, and restitute its consumption in urban spaces. Currently, Vernacular represents small-holder coffee producers who migrated to Wayanad from Central Travancore to cultivate Coffea canephora. Vernacular celebrates how this community have found home in the Ghats to create a beverage which is inconspicuously a part of your everyday. Vernacular, at its heart, is a meditation on language and its transference, informed by an awareness of how our sensibilities are perpetually being crafted by the movement of people, technology and commodities. It exists to pay respect to the profound voices and hands that shapes our daily experiences, especially those that we tend to take for granted. |
| Company Credits: | String Figures Studio |
| Individual Credits: | Ankita D'Souza |
| Individual Credits: | Taarini Ravjit |
| Individual Credits: | Jones John |
| Individual Credits: | Philip John |
| Individual Credits: | Madhav Nair |
| Individual Credits: | Aditya Damle |
| Individual Credits: | Rattan Rihal |
| Individual Credits: | Maitreyi Chavan |
