Communication Design
Branding & Identity

Sammmm Self Care Branding
Brand: Sammmm Self Care
Client: Sammmm
Entrant: Dynamite Design

The First List

Entry Title:	Sammmm Self Care Branding
Brand:	Sammmm Self Care
Client:	Sammmm
Entrant Company:	Dynamite Design
Yes:	Art Boards
Description:	Sammmm is a self-care brand built with teens. At the heart of its strategy was 'co-creation'. Over 33,000 teens from across India were involved in shaping everything from product choices to packaging design and brand attitude. Their voices didn’t just influence the brand; they defined it. This collaborative approach led to a brand that feels personal, not prescriptive. The tagline 'You Do You' became both a message and a mindset, with every element of the brand reflecting this spirit. The logo is inspired by the curve of a makeup swatch, turning each swipe into a symbol of self-expression. A flexible typography system based on a mix of variable & handwritten type mirrors the changing moods of teens. The brand strategy was guided by a simple idea: don’t just sell products, build cultural capital. Instead of focusing only on campaigns, we created brand-led intellectual properties, content and experiences that could live independently, yet feel unmistakably Sammmm. Extending beyond self-care into everything from stickers, sippers and everyday objects teens love. The Results? After launch, Sammmm reached ₹1 lakh in weekly organic sales and raised USD 1.2 million in seed funding from Fireside Ventures and Sauce Capital.
Individual Credits:	Chief Creative Director: Sheetal Sudhir
Individual Credits:	Creative Director : Jeldon Craig
Individual Credits:	Design Director : Nainesh Saple
Individual Credits:	Lead Designer: Sheetal Sarse
Individual Credits:	3D Motion Designer: Shantanu Karkare
Individual Credits:	2D Motion Designers: Sherwyn Gonsalves & Nikhil Sekar
Individual Credits:	Editors: Nikhil Sekar & Sherwyn Gonsalves
Individual Credits:	Copywriter: Nikhil Sekar
Individual Credits:	Client Servicing: Afsana Mujahid