Communication Design
Branding & Identity
New Brand Identity > Micro, Small & Medium Enterprise
COMMUNICATION DESIGN - Branding & Identity (New Brand Identity > Micro, Small & Medium Enterprise)
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Sammmm Self Care Branding
Brand: Sammmm Self Care
Client: Sammmm
Entrant: Dynamite Design
The First List
| Entry Title: | Sammmm Self Care Branding |
|---|---|
| Brand: | Sammmm Self Care |
| Client: | Sammmm |
| Entrant Company: | Dynamite Design |
| Yes: | Art Boards |
| Description: | Sammmm is a self-care brand built with teens, for teens. The objective was to develop a distinctive, emotionally intelligent brand identity for a skincare start-up targeting Gen Alpha & GenZ in India. The challenge was to launch with zero brand equity in a saturated D2C market, and still earn both audience love and early-stage investor trust. The branding solution therefore focused on communicating with emotionally fluent, meme-literate teens, that want more than clean formulas. We instead focused on connection, representation, and room to be themselves.The logo is inspired by the curve of a makeup swatch, turning every swipe into a symbol of self-expression. A dynamic typograhpy system combines modern, handwritten, and variable fonts that flex and shift, reflecting the ever-changing moods of today's teens.The packaging is clean yet playful. The photography captures real skin in all its states - glowing, breaking out, healing, thriving. With 'You Do You' appearing across sippers, stickers, tees, and totes, the brand extends beyond product into a cultural attitude. The Result? Sammmm quickly grew to ₹1 lakh/week in sales and raised $1.2M from Fireside Ventures and Sauce VC, validating the power of an identity-first brand strategy for an emerging MSME. |
| Individual Credits: | Chief Creative Director: Sheetal Sudhir |
| Individual Credits: | Creative Director : Jeldon Craig |
| Individual Credits: | Design Director : Nainesh Saple |
| Individual Credits: | Lead Designer: Sheetal Sarse |
| Individual Credits: | 3D Motion Designer: Shantanu Karkare |
| Individual Credits: | 2D Motion Designers: Sherwyn Gonsalves & Nikhil Sekar |
| Individual Credits: | Editors: Nikhil Sekar & Sherwyn Gonsalves |
| Individual Credits: | Copywriter: Nikhil Sekar |
| Individual Credits: | Client Servicing: Afsana Mujahid |
