Communication Design
Design For Books

Inglish Dictionary
Brand: Air India Express
Client: Air India Express
Entrant: Juice (A Division of TBWA India)

Baby Blue Elephant

Entry Title:	Inglish Dictionary
Brand:	Air India Express
Client:	Air India Express
Entrant Company:	Juice (A Division of TBWA India)
Confirm:	We will be sending the Inglish Dictionary in its physical form (book).
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	The Inglish Dictionary is made to reflect how Indians speak, not how English is taught. Every detail respects the rawness and rhythm of the way Indians truly express themselves. The craft lies in unlearning the rigidity of textbook English to document how we really talk, in markets, street corners, and social chat groups. With regional words, bilingual quirks, and blended expressions, it redefines what a dictionary can be, not a rulebook, but a celebration of identity. Inspired by the earthy spontaneity of Sohrai art, the illustrations avoid polish in favor of personality. Linework is intentionally imperfect, strokes feel handmade, and colors are rooted in Indian palettes. Characters are drawn with exaggeration and warmth, making each visual instantly relatable to anyone who has lived these words. Translating Sohrai’s freehand style into print without losing its soul meant deeply studying its symbolism and style, and adapting it to a modern format.
Company Credits:	Juice (A Division of TBWA India)
Individual Credits:	Geetanjali Sheel- Client Services Director
Individual Credits:	Russell Barrett- CCEO
Individual Credits:	Jerome Ooi- Chief Creative Experience Officer TBWA Hong Kong
Individual Credits:	Peter Khoury- Chief Creative Officer Asia and Singapore
Individual Credits:	Ruchita Zambre- Creative Head West & Design Director
Individual Credits:	Aniket Mangrulkar- Creative Director
Individual Credits:	Aman Shah- Copywriter
Individual Credits:	Samuel Dias- National Head Studio and Production
Individual Credits:	Sanjay Ghatge- Senior Video Editor
Individual Credits:	Aniket Malusare- Senior Graphic Designer
Individual Credits:	Arush Dev- Motion Design Director
Individual Credits:	Pratik Khara- Motion Design Director
Individual Credits:	Shirin Kekre- Designer
Individual Credits:	Rajagopalan Narasimhan- Planning Director
Individual Credits:	Shivani Uniyal- Account Supervisor
Individual Credits:	Siddhartha Butalia- CMO, Air India Express
Individual Credits:	Kishen Ramaswamy- Head - Brand, Social Media, Design and Content, Air India Express
Individual Credits:	Radhika Sen- Sr. Brand Manager, Air India Express