Communication Design
Graphic Design

Makimono, KANPEKI's Ode to Seasons
Brand: KANPEKI
Client: KANPEKI
Entrant: VOLUME

The First List

Entry Title:	Makimono, KANPEKI's Ode to Seasons
Brand:	KANPEKI
Client:	KANPEKI
Entrant Company:	VOLUME
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Description:	As KANPEKI expanded into new cities and communities, it became important to stay meaningfully connected with its growing ecosystem. From salon professionals to loyal customers and internal teams, the brand needed a format that felt curated, tactile, and worth revisiting. Inspired by the spirit of Japanese scrolls that reveal themselves gradually, we created Makimono. This periodical was rooted in storytelling and thoughtful design. It was more than a brand update. Positioned as a collectible, Makimono offered a slow, intentional introduction to the KANPEKI world. It lived where the brand is most alive: in salons, on counters, in waiting areas, and inside product bags. With clean typography, warm colors, generous white space, and editorial visuals, the layout echoed the calm precision of the brand. Each issue balanced utility with imagination. From product features and expert tips to cultural insights and behind-the-scenes moments, Makimono invited readers to pause and engage. It transformed routine communication into something meaningful and beautifully designed. It sparked conversation in salons, built pride within teams, and offered customers a glimpse of the brand beyond the bottle. Makimono became a quiet but powerful expression of KANPEKI’s evolving story.
Company Credits:	VOLUME