Communication Design
Digital Design

ITC Sunrise Durga Puja
Brand: ITC
Client: find.inc
Entrant: Tagglabs Experiential Private Limited

The First List

Entry Title:	ITC Sunrise Durga Puja
Brand:	ITC
Client:	find.inc
Entrant Company:	Tagglabs Experiential Private Limited
Description:	For Durga Puja, we created an engaging, large-scale digital campaign that allowed users to virtually experience the festival. By uploading their photos on our website, users received a personalized video featuring themselves inside a Durga Puja pandal alongside celebrity Abir Chatterjee. This activation brought the spirit of pandals to a global audience, connecting people emotionally to the festival. A major challenge was capturing five grand pandals in just two days, ensuring high-quality immersive visuals. The campaign ran for one week, drawing 95,000+ participants, with a peak of 19,000 concurrent users. While the majority were from India, the experience resonated globally, engaging users from Canada, UK, Dubai, USA, and Bangladesh.
Company Credits:	Tagglabs Experiential Private Limited
Individual Credits:	Pankaj Singh Yadav Project Director
Individual Credits:	Akshita Tiwari Sales lead
Individual Credits:	Rakesh Aarya 2nd DOP
Individual Credits:	Deepak aarya Main DOP
Individual Credits:	Mohit Pal Scenography Team
Individual Credits:	Jatin Production Director
Individual Credits:	Shreeraj Kumbhar Scenography Team
Individual Credits:	Pashmeen Sood Client Servicing
Individual Credits:	Fazbi Shamnath Design Team