Communication Design
Production Design
Films > Technical Achivement
COMMUNICATION DESIGN - Production Design (Films > Technical Achivement)
PNG
PNG
MP4
35s
Chickmangloo – Road Safety Campaign
Brand: Jiostar India Pvt Ltd
Client: Jiostar India Pvt LTD
Entrant: Jiostar India Pvt Ltd
The First List
| Entry Title: | Chickmangloo – Road Safety Campaign |
|---|---|
| Brand: | Jiostar India Pvt Ltd |
| Client: | Jiostar India Pvt LTD |
| Entrant Company: | Jiostar India Pvt Ltd |
| Description: | What happens when there’s an idea you really want to execute and have no budget for it? Well, you guessed it right. You DO it anyway. For the Chickmangloo ident, something similar happened with the OAP team at MTV. From sourcing materials to creating models, from painting to animating, everything was done in-house, by the producers, while juggling between other day-to-day jobs. Due to budget constraints, the models were all made and shot in Viacom18’s office conference rooms. While the models were created in one room, they were assembled in another for the shoot. Being on a shoe-string budget, every element, except the character, had to be made of cardboard. To create the rugged texture of the walls, toilet paper dipped in water and Fevicol was used. The lip-sync was created by manually removing the jaw, every time lip movement changed in the dialogues. For tracking shots, a basic equipment was used with precision, to get the perfect result. Frugality here, didn’t limit creativity. Instead, it helped innovate and find way in achieving the desirable output. Executed under a lakh, this 35-seconder stop motion ident was a part of a road safety awareness campaign by MTV and ArriveSafe. |
| Company Credits: | Jiostar India Pvt Ltd |
| Individual Credits: | Creative head, OAP – Sofia Subuhi |
| Individual Credits: | Director: Niwesh Gurung |
| Individual Credits: | Script & Concept: Souveek Adhikary |
| Individual Credits: | Art Director: Saurabh Mail |
| Individual Credits: | Sound Design: Doyle Soares |
| Individual Credits: | Art & Production: Laukik Golatkar Nikhil Lopes Sameer Ahmed Siddharth Bhatnagar Amol Urankar Gangadhar Jadhav Ganesh Mallipeddi Sachin Khedkar Harshal Bhot |
| Individual Credits: | Producer: Saddam Sheikh |
