Communication Design
Branding & Identity
New Brand Identity > Brand Stategy
COMMUNICATION DESIGN - Branding & Identity (New Brand Identity > Brand Stategy)
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URBNMNKYSYSTMS
Brand: URBNMNKYSYSTMS
Client: Urban Monkey Private Limited
Entrant: vari0.us
Blue Elephant
| Entry Title: | URBNMNKYSYSTMS |
|---|---|
| Brand: | URBNMNKYSYSTMS |
| Client: | Urban Monkey Private Limited |
| Entrant Company: | vari0.us |
| Yes: | Identity Design Guidebook, A few products for reference |
| Description: | A sub brand within Urban Monkey focusing on experimental, hyper-functional accessories. Its vision is to create an ecosystem of objects that plug into each other to form a whole, while also retaining their individual characteristics. The brand identity extends beyond branding, materials, sizes, hardware, colors, finishes, and manufacturing processes. It is rooted in five core values that guide the creation of every new product. A comprehensive world-building exercise that synchronizes branding, communication, and industrial design into a cohesive whole. PROJECT LINK: https://mehtavarun.com/SYSTMS-ID |
| Company Credits: | vari0.us (Design & Development) |
| Company Credits: | Urban Monkey Private Limited |
| Individual Credits: | Varun Mehta (Creative Direction) |
| Individual Credits: | Yash Gangwal |
