Communication Design
Packaging Design

Las Maracas Tequila
Brand: Las Maracas Tequila
Client: Epicuria
Entrant: Unomono Advertising LLP

The First List

Entry Title:	Las Maracas Tequila
Brand:	Las Maracas Tequila
Client:	Epicuria
Entrant Company:	Unomono Advertising LLP
Confirm:	Bottle Packaging
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	When we were approached to brand a truly authentic and premium tequila that brings together the worlds of Mexico and India, we saw an opportunity to go beyond the drink and breathe life into a collaboration between two vibrant cultures. We understood that this tequila, which is a testament in authenticity and craftsmanship, could stand for so much more–a medium to talk about two cultures’ shared appreciation for celebration, community and vibrant festivities. Thus ‘Las Maracas’ was born, inspired by the age-old instrument found across Latin America that awakens the sleeping spirit of celebration. To build the story further, we looked to the Alebrijes–vibrant, fantastical Mexican folk art sculptures that often depict Tonas (mystic spirit animals in Zapotec culture). The result was Las Maracas’ very own custom tonas–boasting the sturdy head of the ram, the powerful body of the lion and the free spirited wings of the eagle. These hand-drawn illustrations acted as our ‘mascots of celebration’. Being further inspired by the rich tribal textile heritage of both countries, Navajo patterns helped us build the logo, label and bottle cap. The result was a vibrant expression of Mexican culture in India–“una celebración en úna botella".
Individual Credits:	Jr. Designer : Aditi Singh
Individual Credits:	Sr. Designer : Rubaan Singh
Individual Credits:	Creative Director : Adil P. Khanna
Individual Credits:	Creative Director : Reva Dutta
Individual Credits:	Sr. Client Relations Exec. : Inunganbi Thangjam
Individual Credits:	Copywriter : Aekansh Bange
Individual Credits:	Copywriter : Mansher Singh Sukarchakia