Communication Design
Graphic Design

Mexarosa
Brand: Mexarosa
Client: Alaia Hospitality
Entrant: Studio 318

The First List

Entry Title:	Mexarosa
Brand:	Mexarosa
Client:	Alaia Hospitality
Entrant Company:	Studio 318
Confirm:	Presentation board
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	For Mexarosa, Hyderabad's first authentic Mexican restaurant, we crafted a dining space in collaboration with interior designer Sripriya Reddy that embodies the brand's passionate spirit and cultural authenticity. Drawing inspiration from salsa dancing's intimate world, we positioned the brand as two passionate lovers whilst avoiding surface-level stereotypes. Rather than relying on clichés, we dove deep into authentic cultural symbolism, beginning with the piñata as our foundation—not as decoration, but as a symbol of joy, tradition, and community togetherness. The restaurant design creates an immersive brand experience where every surface reinforces Mexarosa's identity. Each zone received distinct yet cohesive treatment: large-scale wall illustrations featuring authentic Mexican motifs in the main dining area, blooming rose murals in the private dining room, velvet red walls with floating star patterns in the bar area, and warm chequered patterns in the washrooms. The result weaves romance, energy, and authentic Mexican culture into the restaurant's very fabric, celebrating heritage whilst avoiding clichés.
Company Credits:	Sripriya Reddy - Interior Designer
Individual Credits:	Rachana Kari - Creative director
Individual Credits:	Samhitha Chitturi - Designer
Individual Credits:	Rohan Francis - Designer
Individual Credits:	Vihaan Verma - Product Designer