Communication Design
Illustration For Design

Intimate Card Game for Couples
Brand: Leezu's
Client: Leezu's
Entrant: Poorvaroid

Baby Blue Elephant

Entry Title:	Intimate Card Game for Couples
Brand:	Leezu's
Client:	Leezu's
Entrant Company:	Poorvaroid
Confirm:	Physical samples of both the card games - Box + cards. 1- Tann Mann Dil 2- Extremely Naughty Cards
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	Leezu’s is India's most joyful sexual wellness and intimacy brand. They wanted to create a unique card game experience for couples in India to celebrate intimacy, connection and fun without awkwardness or shame. The illustrations visually express different kinds of intimacy, physical, emotional & mental. For Tann Mann Dil, each card category features a distinct hand pairing - Tann (Body): Hands & Lips, Mann (Mind): Hands & Eyes, Dil (Heart): Hands & Heart. The idea was to personify intimacy using hands - universal, tender and expressive. The illustrations are sensual but never explicit — rooted in gestures, closeness and emotion. For the Extremely Naughty Cards, the illustrations turn cheeky, playful and wild to match the bold tone of the tasks. Each set used a distinct visual treatment, both in colour palette, style and gesture, to reflect the tone of that deck. Custom lettering was developed for the Tann Mann Dil card set, in both Latin and Devanagari. Packaging, illustration and layout were also designed to extend the feel of the cards and their content. The unique visual identity for the cards gave Leezu’s a bold, artful edge in India’s intimacy market. Also making the games feel more inviting and less intimidating for customers.
Company Credits:	Poorvaroid
Individual Credits:	Creative direction - Poorva Shingre
Individual Credits:	Illustration - Poorva Shingre
Individual Credits:	Design & Packaging - Poorva Shingre