Communication Design
Digital Design

Chetak Website Redesign
Brand: Bajaj Chetak
Client: Bajaj Auto
Entrant: Accenture

The First List

Entry Title:	Chetak Website Redesign
Brand:	Bajaj Chetak
Client:	Bajaj Auto
Entrant Company:	Accenture
URL Link:	https://www.chetak.com/
Description:	The iconic Chetak has always stood for timeless elegance and innovation. The redesigned Chetak website brings that same philosophy into the digital space—creating a platform that’s visually striking, intuitive, and highly relevant to modern users. Built around evolving customer needs, the new site delivers a seamless experience from exploration to decision-making. User flow has been reimagined to put the customer first, with clearer product comparisons, interactive tools like range and savings calculators, and simplified navigation that quickly connects users with key information—be it pricing, features, or financing options. Contextual content, real user testimonials, and immersive visuals help bring the Chetak story to life, enabling potential buyers to see how it fits into their lifestyle. Whether users are browsing on mobile or desktop, the responsive design ensures a smooth, consistent experience. More than just a visual refresh, the redesign is a thoughtful evolution of the Chetak brand in the digital age. It empowers users with clarity and confidence at every step, while staying true to Chetak’s legacy of innovation and timeless appeal.
Individual Credits:	Neha Parekh | Associate Director Design
Individual Credits:	Ashish Vinod Mistry | Design Lead
Individual Credits:	Sambeet Chakraborty | Design
Individual Credits:	Debangshi Basu | Design
Individual Credits:	Manisha Saxena | Design
Individual Credits:	Aroma Bhatnagar | Design
Individual Credits:	Varun Nair | Design
Individual Credits:	Shrinidhi Iyer | Design
Individual Credits:	Sandeep Devanpalli | Design
Individual Credits:	Maimoona Zafir | Design
Individual Credits:	Brunali Gokhe | Design
Individual Credits:	Raashi Lathiya | Design
Individual Credits:	Riya | Design
Individual Credits:	Murali Mohan | Dev Lead
Individual Credits:	MP Sajith | Dev
Individual Credits:	Pradeep Kumar | Dev
Individual Credits:	Asha Rajagopal | Dev