Communication Design
Branding & Identity

X - The Dashavatara Series
Brand: Made by Sparsha Reddy
Client: Sparsha Reddy
Entrant: Studio 318

The First List

Entry Title:	X - The Dashavatara Series
Brand:	Made by Sparsha Reddy
Client:	Sparsha Reddy
Entrant Company:	Studio 318
Yes:	Brochure, Exhibition collateral ( map, Qr code, AR code), anme plate
Description:	"X - The Dashavatara Series" represented artist Sparsha Reddy's debut solo exhibition, culminating four years of artistic exploration into ten functional art pieces inspired by the Dashavatara (ten avatars of Vishnu). The campaign strategically positioned the exhibition as "Ten Reflections in Time's Mirror - Each One a Chapter of My Story," as each avatar provided the artist with creative refuge during challenging periods throughout the four-year-long development process. The heart of the campaign was a distinctive pixelated "X" logo that served as both visual identity and spatial organising principle. The ten individual pixels functioned as an index system, with each representing one avatar, while expanding to become the foundation of the entire grid-based design system. This monochromatic visual language, featuring blacks, whites, and greys with strategic brass accents, maintained consistency across all touchpoints. Each avatar was accompanied by custom icons and contemplative haiku that offered authentic insight into Sparsha's creative process. The photography was art-directed with dramatic architectural lighting and minimalist compositions, while the exhibition design used the "X" as a central motif, accommodating dual entry points to ensure a cohesive visitor experience regardless of entrance used.
Company Credits:	Studio 318
Individual Credits:	Anisha Reddy - Creative Director
Individual Credits:	Rachana Kari - Creative Director
Individual Credits:	Vihaan verma - Designer
Individual Credits:	Lyra Manor - Content
Individual Credits:	Shakti Smaran - Photographer