Communication Design
Design For Communication
Catalogues & Brochures
COMMUNICATION DESIGN - Design For Communication (Catalogues & Brochures)
JPG
PDF
The Constitution of Svatantra
Brand: Svatantra
Client: Svatantra Microfin Pvt. Ltd
Entrant: Open Strategy & Design
The First List
| Entry Title: | The Constitution of Svatantra |
|---|---|
| Brand: | Svatantra |
| Client: | Svatantra Microfin Pvt. Ltd |
| Entrant Company: | Open Strategy & Design |
| Confirm: | Brand Manual and 1 Board |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | Svatantra’s identity is built on the idea of the Currency of Freedom. For its brand manual, we established it as a belief system and created its Constitution. This founding document, designed in the spirit of the Constitution of India, replaces the rigidity of rulebooks with the dignity of rights. Starting from a Charter of Beliefs, each instruction is structured as a right: the right to identity, the right to express, the right to be heard, and so on. Each right is headlined with an illustration casting the entrepreneur as the hero. The visual language is made of Guilloche patterns traditionally found on banknotes and passports. The full-page guilloche frames, stylised imagery, and typographic solemnity evoke the reverence typically associated with official government documents. Every section is presented with a ceremonial treatment that combines a bureaucratic tone with poetic delivery. The language transforms guidelines into ‘rights’ that serve as a thread throughout sections, converting identity elements into personal commitments. Svatantra’s Constitution places the small entrepreneur at the centre of India's economic movement. Wherever it goes, the Constitution remains its bedrock, ensuring every partner understands who the brand stands up for. |
| English Translation: | Translation for the manifesto: Keep your head high and move ahead Hold on to every wish, clutch every dream. Leave no hope unturned Write your own definition of tomorrow. Raise a new flag of freedom. Keep your head high and move ahead. When you rise and walk your path, This country blossoms throughout. A new vow, a fresh beginning Gives many a chance at a new meaning. You are a republic in yourself. Keep your head high and move ahead. Be proud. Be free. Let your voice become the song of the nation. You shape the soul of this land One mark of yours sparks a hundred million. Together, we’ll define freedom for ourselves. Keep your head high and move ahead. |
| Company Credits: | Open Strategy & Design |
| Individual Credits: | Chief Creative Officer: Ashutosh Karkhanis |
| Individual Credits: | Creative Director: Ashutosh Karkhanis, Radhika Dhuru |
| Individual Credits: | Designers: Radhika Dhuru, Rashi Gandhi, Yousha Rathod |
| Individual Credits: | Creative Director Copy: Vatsala Bisen |
| Individual Credits: | Chief Executive Officer: Asparsh Sinha |
| Individual Credits: | Business Director: Neethi Isaac |
| Individual Credits: | Project Manager: Muskan Murpana |
| Individual Credits: | Strategy Director: Nidhi Sinha |
| Individual Credits: | Strategist: Prabhava Kini |
| Individual Credits: | Copywriters: Roshni Singh, Vatsala Bisen |
| Individual Credits: | Studio Artists: Uttam Sutar, Daniel Nadar, Krutik Bait, Raghu Aeri |
| Individual Credits: | 3D Artist: Joshua Desai, Sachin Iyer |
| Individual Credits: | Illustrator: Manish Mansinh |
| Individual Credits: | llustrators Cover: Pratap Chalke, Vitthal Bhise |
| Individual Credits: | Calligrapher: Ahmed Khattal (English), Kedar Damle (Devanagari) |
