Communication Design
Design For Communication
Posters
COMMUNICATION DESIGN - Design For Communication (Posters)
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The Alphabet of Cool
Brand: Igloo Craft Beer
Client: Igloo Craft Beers
Entrant: Open Strategy & Design
The First List
| Entry Title: | The Alphabet of Cool |
|---|---|
| Brand: | Igloo Craft Beer |
| Client: | Igloo Craft Beers |
| Entrant Company: | Open Strategy & Design |
| Confirm: | 3 posters and 1 Board |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | With its bold flavours and mythical art, Igloo Beer has earned cult status. But in a world of short attention spans, we needed to turn slow-burn storytelling into an instant grab. We created typographic posters that reimagined familiar idioms into catchy headlines for our cans. Inspired by the beer-can art, we custom-illustrated blackletter with Alaskan tribal art. Using the motifs found on the cans, we turned each phrase into a visual tribute to the creature. The headline was supported with a dictionary-like meaning of the idiom to make it memorable. One-Can Army, for the Hefeweizen, celebrated the lone wolf as the flavour that leads the pack solo. Can of the Hour, for the award-winning Belgian Ale, evoked the elevated, spotlight-stealing nature of both the kestrel and the flavour. Ladies’ Can, for Wit & Wisdom, used the fox as a metaphor, effortlessly cool, surprisingly layered, and quietly charismatic, just like a dream date. The lines smartly captured the flavour quality and cued our mythic animal. Each phrase became a character sketch, and each letter, a canvas of visual myth. These posters are fast-read legends, using typography as storytelling to make Igloo a can you couldn’t ignore. |
| Company Credits: | Open Strategy & Design |
| Individual Credits: | Chief Creative Officer: Ashutosh Karkhanis |
| Individual Credits: | Creative Director: Ashutosh Karkhanis |
| Individual Credits: | Designers: Ashutosh Karkhanis, Rashi Gandhi |
| Individual Credits: | Creative Director Copy: Vatsala Bisen |
| Individual Credits: | Chief Executive Officer: Asparsh Sinha |
| Individual Credits: | Business Director: Neethi Isaac |
| Individual Credits: | Illustrator: Rashi Gandhi, Raghu Aeri |
| Individual Credits: | Copywriter: Vatsala Bisen |
