Communication Design
Illustration For Design
Printed Material
COMMUNICATION DESIGN - Illustration For Design (Printed Material)
JPG
PDF
The Coolest Calling Card
Brand: Igloo Craft Beer
Client: Igloo Craft Beers
Entrant: Open Strategy & Design
The First List
| Entry Title: | The Coolest Calling Card |
|---|---|
| Brand: | Igloo Craft Beer |
| Client: | Igloo Craft Beers |
| Entrant Company: | Open Strategy & Design |
| Confirm: | 6 visiting Cards and 1 Board |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | Igloo is the newest beer on the block, built on bold flavours and mythical storytelling. With its legendary beer-can art already setting the tone, we wanted the brand’s stationery to offer a more intimate peek into its inner world, crafted with a nod to its name. Inspired by Inuit art, the illustrations reimagine the Igloo crew's jobs as activities done by the Inuit people. The art style blends tribal geometry with expressive detail, capturing witty scenes of action and camaraderie. Created in a playful scale, each card pairs an Inuit figure with an Arctic animal to reflect the spirit of a team designation, from Brew Visionary to Hop Apprentice to Chill Factor Specialist. The founder’s bear chills with a can while work continues in the background. The logistics lead’s huskies rush to make their deliveries. The HR head gathers everyone for a fireside chat. Set against crisp white, the cards are debossed with paw and footprints, turning the negative space into snow and the illustrations into imprints of personality. These illustrations bring Igloo’s culture to life with a cool twist, establishing the idea that everyone at Igloo is a legend in the making. |
| Company Credits: | Open Strategy & Design |
| Individual Credits: | Chief Creative Officer: Ashutosh Karkhanis |
| Individual Credits: | Creative Director: Radhika Dhuru |
| Individual Credits: | Designers: Radhika Dhuru, Anuja Gadkari |
| Individual Credits: | Creative Director Copy: Vatsala Bisen |
| Individual Credits: | Chief Executive Officer: Asparsh Sinha |
| Individual Credits: | Copywriter: Vatsala Bisen |
| Individual Credits: | Illustrator: Anuja Gadkari |
| Individual Credits: | Studio Artist: Daniel Nadar |
