Communication Design
Illustration For Design
Printed Material
COMMUNICATION DESIGN - Illustration For Design (Printed Material)
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PDF
Designing Independence
Brand: Svatantra
Client: Svatantra Microfin Pvt. Ltd
Entrant: Open Strategy & Design
The First List
| Entry Title: | Designing Independence |
|---|---|
| Brand: | Svatantra |
| Client: | Svatantra Microfin Pvt. Ltd |
| Entrant Company: | Open Strategy & Design |
| Confirm: | Brand Manual and 1 Board |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | We reframed Svantantra, India’s second-largest microfinance company, as the Currency of Independence that powers the small entrepreneurs building India. The new brand guidelines were codified as the Constitution, inspired by the Constitution of India. The visual look was central to forming the narrative of financial self-determination. The running style of illustrations is the Guilloche style – intricate patterns that enable security within currencies worldwide. We created a series of illustrated entrepreneurs to headline each right enshrined in the constitution, where a vocation aligned with the design principle it introduces. A painter opens the section on typography. A dyer leads into colour. A seller introduces our tone of voice. Along with these, there was an ecosystem of guilloche patterns that made each page unique and laden with codes of trust and security. The illustration style carries the gravitas of an official document while the subject centres the entrepreneurs, creating a distinct document of the people who power India’s growth. |
| Company Credits: | Open Strategy & Design |
| Individual Credits: | Chief Creative Officer: Ashutosh Karkhanis |
| Individual Credits: | Creative Director: Ashutosh Karkhanis, Radhika Dhuru |
| Individual Credits: | Designers: Radhika Dhuru, Yousha Rathod, Rashi Gandhi |
| Individual Credits: | Creative Director Copy: Vatsala Bisen |
| Individual Credits: | Chief Executive Officer: Asparsh Sinha |
| Individual Credits: | Business Director: Neethi Isaac |
| Individual Credits: | Project Manager: Muskan Murpana |
| Individual Credits: | Strategy Director: Nidhi Sinha |
| Individual Credits: | Strategist: Prabhava Kini |
| Individual Credits: | Copywriters: Roshni Singh, Vatsala Bisen |
| Individual Credits: | Studio Artists: Daniel Nadar, Krutik Bait, Uttam Sutar |
| Individual Credits: | Illustrator: Manish Mansinh |
| Individual Credits: | Calligrapher: Ahmed Khattal |
