Communication Design
Packaging Design
Speciality / Special Edition Packaging Design
COMMUNICATION DESIGN - Packaging Design (Speciality / Special Edition Packaging Design)
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Lays - Flavours of the World
Brand: Lays
Client: PepsiCo
Entrant: PepsiCo India Holdings Pvt Ltd
The First List
| Entry Title: | Lays - Flavours of the World |
|---|---|
| Brand: | Lays |
| Client: | PepsiCo |
| Entrant Company: | PepsiCo India Holdings Pvt Ltd |
| Confirm: | Actual in market packs (3) Fridge magnets (3) Plates (3) |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | Lay’s has long been a classic in the world of potato chips. But to cement its flavour leadership, we wanted to bring something fresh to the table and serve up global tastes with local appeal. Lay’s Flavours of the World is a limited-edition range inspired by the craveable cuisines of Korea, Mexico, and the Mediterranean. We crafted a look and feel that captured the essence of each region through 3D landscapes, layered textures, and culturally influenced elements. Our goal with Lay’s Flavours of the World was to spark excitement through flavour-forward storytelling with global charm. We treated each SKU as a small, snackable adventure that could transport people to another world without ever leaving the aisle. |
| Company Credits: | PepsiCo India Design Team |
| Individual Credits: | PepsiCo India Design Team |
