Communication Design
Branding & Identity
New Brand Identity > Micro, Small & Medium Enterprise
COMMUNICATION DESIGN - Branding & Identity (New Brand Identity > Micro, Small & Medium Enterprise)
JPG
MP4
1m:52s
Paal Dappa
Brand: Paal Dappa
Client: Mahatva Dairy Industries
Entrant: whoisthem*
The First List
| Entry Title: | Paal Dappa |
|---|---|
| Brand: | Paal Dappa |
| Client: | Mahatva Dairy Industries |
| Entrant Company: | whoisthem* |
| Yes: | 1. Launch Hamper containing : i) Gable Top Pack ii) Miniature Milk Can iii) Tote Bag 2. Launch Invite 3. Promotional Brochure |
| Description: | Paal Dappa is a brand steeped in the warmth of nostalgia and everyday familiarity. For a family-run dairy with nearly a decade of trust in Pollachi, its expansion into Coimbatore and Tiruppur came with a challenge: preserving the tradition of milk delivery in an unconventional gable-top pack. The name Paal Dappa, meaning “milk box,” is simple, clever, and locally resonant. It nods to the packaging form while echoing across languages — like in Hindi, where dappa recalls the familiar dabba. The brand narrative draws from the visual language of South Indian streets and homes. The logotype takes inspiration from hand-painted signs: simple, direct, and unmistakably local. A regional script adaptation further roots the brand in place. Avoiding pastoral clichés, the pack captures a quiet, everyday moment — a manjapai (yellow cloth bag) hanging on an iron gate, a familiar sight across the Tamil Nadu landscape. Rendered in watercolours, it tells a story both familiar and nostalgic. Blue, a classic dairy hue, pairs with the manjapai’s yellow to create a palette that feels native. Beyond the pack, every detail — from the monogram to the signages, carries the brand’s reimagined story of milk. |
| Company Credits: | whoisthem* |
| Individual Credits: | Creative Direction : Jamila Habib, Aakash Selvan |
| Individual Credits: | Designer : Sakthi Mathav |
| Individual Credits: | Illustrator : Jamila Habib |
| Individual Credits: | Video and Edit : Aakash Selvan, Dev Abishek, Sylesh Devarajan |
