Communication Design
Production Design
Films > Short Form
COMMUNICATION DESIGN - Production Design (Films > Short Form)
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THE MEXICO EDIT - LAYS
Brand: LAYS
Client: PEPSI CO
Entrant: DHARA JAIN
Baby Blue Elephant
| Entry Title: | THE MEXICO EDIT - LAYS |
|---|---|
| Brand: | LAYS |
| Client: | PEPSI CO |
| Entrant Company: | DHARA JAIN |
| Description: | Set Build – Ext. Street + Int. Taquería The underbelly of Mexico—far from tourist clichés. A homegrown taquería: gritty, real, full of character. The space had to hold the gang’s flavour—spicy, layered, unapologetic—and echo the spirit of Lays’ new launch: Flavours of the World. The brief was brief— Not inspired by Mexico. To be Mexico. Raw. Uncurated. Real. |
| Company Credits: | THE PACK (PRODUCTION HOUSE) |
| Individual Credits: | Art Directors - Ramesh Yadav and Hemlal Mahto |
| Individual Credits: | Set Decorator - Paridhi Jain |
| Individual Credits: | Set Technicals - Sawani Jain |
| Individual Credits: | Graphics - Ishika Prasad and Blanca Miranda |
| Individual Credits: | Set Dressers - Shravani Baldota |
| Individual Credits: | Artists Landscapes - Gopal Jadav |
