COMMUNICATION DESIGN
- Illustration For Design
(Editorial)
Ways to Lays
Brand: Lays
Client: PepsiCo
Entrant: PepsiCo India Holdings Pvt Ltd
Baby Blue Elephant
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Entry Title:
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Ways to Lays |
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Brand:
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Lays |
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Client:
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PepsiCo |
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Entrant Company:
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PepsiCo India Holdings Pvt Ltd |
| Confirm: |
A2 board (1) |
| Physical media is required for your entry please confirm you will be sending.: |
105781 |
| Description: |
Lay’s is India’s one of most loved potato chips, but what if it could be even more? We launched the Ways to Lay’s campaign to invite young, food-curious fans to remix their everyday meals with a chip-loaded twist. This flavorful journey turned Lay’s into a savory topping, crispy coating, or the star of the dish. From home kitchens to food trucks, we set out to make Lay’s as more than a snack in one of a kind event. We brought all the joy, versatility, and playful experimentation of street food culture to this bold new look with punchy type, layered textures, and appetite-stirring photography. |
| Company Credits: |
PepsiCo India Design Team |
| Individual Credits: |
PepsiCo India Design Team |
| Individual Credits: |
Nils Petter Ekwall |
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