Communication Design
Branding & Identity
New Brand Identity > Non-Profit
COMMUNICATION DESIGN - Branding & Identity (New Brand Identity > Non-Profit)
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Reread: Building a Culture of Stories that Live on
Brand: Reread
Client: Minnie Singh Murphy
Entrant: Studio Bahubhashi
Baby Blue Elephant
| Entry Title: | Reread: Building a Culture of Stories that Live on |
|---|---|
| Brand: | Reread |
| Client: | Minnie Singh Murphy |
| Entrant Company: | Studio Bahubhashi |
| Yes: | - Book Care Guide Flyer - Lifecycle of a Book Flyer - Stickers - Postcards |
| Description: | Brief: A mother from Sydney reached out to us with a powerful question, “How do you build a culture of rereading?”, and a challenge to tie together the message of sustainability with the intent to build networks of young readers connected by pre-loved books. Approach: While a well-crafted brand could give this initiative a boost, what we cared deeply about was affecting culture and starting conversations about community, stories, and the future. By rooting the brand in imagination, circularity, and care, we designed the visual language to be hand-drawn, non-linear, and whimsical. We introduced a Book Care Guide—a foldout to ensure that the book reaches a new shelf in its best condition, and a Lifecycle Map that traces the journey and memories of the book as it exchanges hands. Motion & Storytelling: We teased out the personality of books with illustrations and motion graphics that invite the reader into a world where books bloom on trees, go on walks and open new portals. Outcome: Reread isn’t just a reading initiative. It’s the beginning of a ripple—where books live longer, children share comfort, and communities grow closer. A world in constant motion, seeking new ways to be. |
| English Translation: | N.A. |
| Company Credits: | Studio Bahubhashi |
| Individual Credits: | Creative Direction: Shreyansh Agarwal |
| Individual Credits: | Art Direction: Saloni Chhatwal |
| Individual Credits: | Project Management: Nisha Sridhar |
| Individual Credits: | Logo Design: Sanskriti Rawat |
| Individual Credits: | Brand Content: Malvika Tewari |
| Individual Credits: | Illustration & Brand Design: Yashi Pareek |
| Individual Credits: | Motion: Advaith Mahesh |
| Individual Credits: | Sound: Rohan Rajesh |
