COMMUNICATION DESIGN
- Illustration For Design
(Advertising)
Bringing Dark Store To Light
Brand: Swiggy
Client: Instamart
Entrant: Swiggy
The First List
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Entry Title:
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Bringing Dark Store To Light |
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Brand:
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Swiggy |
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Client:
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Instamart |
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Entrant Company:
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Swiggy |
| Confirm: |
1 Presentation Board |
| Physical media is required for your entry please confirm you will be sending.: |
105781 |
| Description: |
In a category built on speed and tech, we set out to bring back something human. We transformed our largest dark store in Kochi into a vibrant mural, illustrated by local artists and inspired by the city’s everyday moments, from Pulikali dancers to monsoon football. A faceless warehouse became a cultural landmark. Locals didn’t just notice it, they owned it, shared it, celebrated it. A simple design intervention turned a backend space into a front-facing tribute, proving that even in quick commerce, there’s room for heart. |
| Company Credits: |
Arthat Studio LLP |
| Individual Credits: |
Mayur Hola, Prateek Suri, Sreejita Chakraborty, Seby John, Arjun Sharma, Megha Sud, Sandipan Deb, Ishita Mehta, Chaarvee Kumar, Shrishti Deb |
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