Communication Design
Branding & Identity

Fleetfoot Scuba: Dive Deep Climb High
Brand: Fleetfoot Scuba
Client: Fleetfoot Adventures
Entrant: Studio Sky

The First List

Entry Title:	Fleetfoot Scuba: Dive Deep Climb High
Brand:	Fleetfoot Scuba
Client:	Fleetfoot Adventures
Entrant Company:	Studio Sky
Description:	FleetFoot Scuba is not just a dive tribe – it's a way of being. A brand that's been growing its community steadily over the last 10 years, Fleetfoot was ready for a refresh, and create a much needed shift in its perception. While most scuba diving clubs embrace the ocean, Fleetfoot's brand identity reflects the vibrancy of its community – loud, playful, and high on energy. The tagline 'dive deep. climb high' communicates the brand's essence very simply. Fleetfoot's no-fuss attitude is reflected in a neon colour palette and a bold graphic language. As a part of this exercise, we tweaked the existing logo, but created a whole new graphic language for the brand. A new refreshed look. A new and confident way of speaking. A presence that's intentionally different from all other scuba diving brands that work in the same segment.
Company Credits:	Studio Sky
Individual Credits:	Seema Seth, Design Director
Individual Credits:	Inshra Khan, Designer
Individual Credits:	Solaiappan R, Designer
Individual Credits:	Neha Dani, Showcase Video