Communication Design
Digital Design
Digital Products > Apps, Tools, Utilities and Widgets
COMMUNICATION DESIGN - Digital Design (Digital Products > Apps, Tools, Utilities and Widgets)
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Bridging Tradition and Technology: Digital Interventions for the India Pavilion Bharat
Brand: India Pavilion Bharat at the World Expo 2025, Osaka, Japan
Client: India Trade Promotion Organisation & Indira Gandhi National Centre for the Arts
Entrant: E Factor Experiences Ltd
The First List
| Entry Title: | Bridging Tradition and Technology: Digital Interventions for the India Pavilion Bharat |
|---|---|
| Brand: | India Pavilion Bharat at the World Expo 2025, Osaka, Japan |
| Client: | India Trade Promotion Organisation & Indira Gandhi National Centre for the Arts |
| Entrant Company: | E Factor Experiences Ltd |
| Description: | At the India Pavilion in the World Expo, cultural storytelling was embedded into the architecture and space design —12 zones, 100+ artefacts, and 4+ hours of multimedia content forming an immersive journey. But with limited visitor time, spatial constraints, and a bilingual audience (English & Japanese), the challenge was to make this rich narrative accessible, personal, and memorable. We designed a multi‑pronged digital layer to seamlessly integrate with the Pavilion’s physical space: 1. Bilingual Touchscreen Wayfinding App – A self‑service welcome kiosk for orientation, live cultural programme updates, and must‑see exhibit highlights. 2. QR‑Based Digital Library – Mobile‑first, no‑login access to bilingual stories, videos, audio, and downloads for each artefact cluster, extending engagement beyond the visit. 3. Threaded Frequencies – A touch‑sensitive e‑textile in the Innovative Bharat Zone triggering authentic craft sounds, connected to a MultiTaction Table revealing their origins and techniques. Prototyping and bilingual testing refined usability, reduced scanning fatigue, and optimised tactile interactions. The result was an inclusive, barrier‑free digital experience that reframed innovation as a continuum — linking ancient craft intelligence with cutting‑edge technology — and ensured every visitor could connect deeply with India’s story, whether they had five minutes or fifty. |
| Company Credits: | Tata Ecofirst Services Limited |
| Company Credits: | Technical Development Credits : Tagglabs Experiential Pvt. Ltd. |
| Individual Credits: | Samit Garg (MD & Co-Founder – E Factor Experiences Ltd) |
| Individual Credits: | Chitranjan Kaushik (CEO - Ecofirst Services Limited) |
| Individual Credits: | Rakesh Bhatia (Senior VP- Ecofirst Services Limited) |
| Individual Credits: | Mukesh Agarwal (CFO – E Factor Experiences Ltd) |
| Individual Credits: | Navneet Mitra (Program Manager, India Pavilion Osaka, Ecofirst Services Limited) |
| Individual Credits: | Darshan Dharmnath Sangale (Project Manager, India Pavilion Osaka, Ecofirst Services Limited) |
| Individual Credits: | Manika Garg (Principal Exhibition & Interior Design – India Pavilion Osaka, E Factor Experiences Ltd) |
| Individual Credits: | Nayanika Singh (Principal Digital Curator and Editorial Lead – India Pavilion Osaka, E Factor Experiences Ltd) |
| Individual Credits: | Surbhi Garg (Project Coordinator – E Factor Experiences Ltd) |
| Individual Credits: | Karan Oli (Visual Communication Designer – E Factor Experiences Ltd) |
| Individual Credits: | Vijay Sabhlok (Systems Integrations Adviser – E Factor Experiences Ltd) |
| Individual Credits: | Kaushik Pal (Systems Integrations Partner, India Pavilion) |
| Individual Credits: | Akira Shibuya (AOR, India Pavilion) |
| Individual Credits: | Chhail Khalsa (Founder, Anuvad Innovation Studio LLP) – Commissioned artist for the e-textile installation |
| Individual Credits: | Saily Rahul Mirlekar (Principal Architect, India Pavilion Osaka, Ecofirst Services Limited) |
