Communication Design
Design For Communication
Integrated Graphics
COMMUNICATION DESIGN - Design For Communication (Integrated Graphics)
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PĀKIKI
Brand: PĀKIKI
Client: PĀKIKI
Entrant: Aagey Se Right
The First List
| Entry Title: | PĀKIKI |
|---|---|
| Brand: | PĀKIKI |
| Client: | PĀKIKI |
| Entrant Company: | Aagey Se Right |
| Confirm: | Cups Food Bag Tshirts Printables |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | PĀKIKI’s visual identity was built as a cohesive system, every element intentionally designed to reinforce the brand’s strategic messaging pillars: unapologetic honesty, warmth, curiosity, rawness, and the core positioning of “Happiness in Progress.” From cups and napkins to signage, merchandise, menus, and digital touchpoints, each graphic asset was created to feel consistent, ownable, and aligned with the brand’s personality. We introduced 3 illustrated street dogs as recurring brand characters across packaging and in-store design, symbolising the café’s role as an inclusive, community-first space. To ensure scalability across geographies, we designed vernacular wordmarks in multiple regional scripts, each paired with phonetic spellings. They became integral visual components that brought a local, grounded flavour to the identity. A clear typography system, bold messaging style, and a supporting secondary colour palette were developed to give balance, allowing primary brand elements to stand out without overwhelming. Altogether, the graphics system was built not just to look good, but to function as a consistent, flexible, and expressive design language across formats and platforms. |
| Company Credits: | Aagey Se Right |
| Individual Credits: | Founder: Abhay Mehta,Aagey Se Right |
| Individual Credits: | CEO: Shahtaj Khan, Aagey Se Right |
| Individual Credits: | Creative Strategist: Malhar Chaudhary, Aagey Se Right |
| Individual Credits: | Junior Graphic Designer: Bhavya Khemani, Aagey Se Right |
| Individual Credits: | Graphic Illustrator: Vishwa Patel, Aagey Se Right |
| Individual Credits: | Senior Graphic Designer: Gautam Patel, Aagey Se Right |
| Individual Credits: | Graphic Designer: Prachi Sharma, Aagey Se Right |
| Individual Credits: | Copywriter: Harshi Bansal, Aagey Se Right |
| Individual Credits: | Junior Business Associate: Anushka Thakkar, Aagey Se Right |
