Communication Design
Type Design & Typography

MeyMaati Type
Brand: MeyMey Pottery Studio
Client: MeyMey Pottery Studio
Entrant: Moshimbo

Baby Blue Elephant

Entry Title:	MeyMaati Type
Brand:	MeyMey Pottery Studio
Client:	MeyMey Pottery Studio
Entrant Company:	Moshimbo
Description:	Meymey is a newly opened pottery studio that adds handcrafted goodness to ceramics. Building the MeyMey world, didn’t start with an idea. It started with one simple observation:  Crockery gets stacked. Plates on plates. Bowls inside bowls. From stores to shelves, homes to help — everyone, everywhere stacked. This observation turned into an idea. And that idea became the spine of the brand. The branding stacked—just like the product. That same stacking led to a bespoke font — MeyMaati — and a suite of 3D letterforms. From unique letterforms to complementary dingbats, each character echoed the same principle of thoughtful assembly. Every kerning and leading choice reflected the clay’s raw, tangible nature. The font looked like a family not because it was built on the grid, but because it broke it. The entire typography system was designed to nod to the slight, beautiful inconsistencies found in handmade pottery. Alphabets, numbers, dingbats—together, they shaped a world that felt distinctly MeyMey. Stacking — an almost invisible category behaviour was turned into an identity. And a world was built around it.
Company Credits:	Moshimbo
Individual Credits:	Deepak J, Creative Director
Individual Credits:	Shefali A, Creative Director
Individual Credits:	Annika G, Senior Designer
Individual Credits:	Aveer A, Designer
Individual Credits:	Saharsh K, Animation
Individual Credits:	Juliana D, Project Manager
Individual Credits:	Moshi J, Account Director