Communication Design
Branding & Identity
Brand Identity Refresh > Brand Stategy
COMMUNICATION DESIGN - Branding & Identity (Brand Identity Refresh > Brand Stategy)
JPG
PDF
A new era of rice shopping!
Brand: India Gate
Client: KRBL Limited
Entrant: Landor
The First List
| Entry Title: | A new era of rice shopping! |
|---|---|
| Brand: | India Gate |
| Client: | KRBL Limited |
| Entrant Company: | Landor |
| Description: | For decades, rice shopping in India was a guessing game - identical bags, unclear quality, and decisions driven purely by price. Despite being a revered cultural staple, basmati was reduced to a commodity. We dared to change the conversation from a compromise to a confident choice through our brand idea, 'Empowering India's Rice Habits'. The result: not just a packaging revamp, but a complete reimagining of how 1.4 billion people connect with the most sacred grain on their plate. According to Brand Health Study – Mar’25, 93% consumers found the new packaging is visually appealing, and 95% agreed that the information provided is useful and relevant, aiding decision-making. The new packaging boosted India Gate's market share by 440 bps, increased Top-of-Mind awareness, and enhanced perceptions of the brand as more attractive, innovative, and transparent. |
| Company Credits: | Landor |
| Individual Credits: | Lulu Raghavan, President, APAC |
| Individual Credits: | Geet Nazir, Managing Director |
| Individual Credits: | Ronita Mukherjee, Executive Director - Client Services |
| Individual Credits: | Arnab Ray, Executive Creative Director |
| Individual Credits: | Upasana Dua, Executive Strategy Director |
| Individual Credits: | Akrutee Mahimkar, Design Director |
| Individual Credits: | Pavithra Dikshit, Design Director |
| Individual Credits: | Aanchal Chotlani, Client Manager |
| Individual Credits: | Tanushree Majumdar, Senior Designer |
| Individual Credits: | Deepthi Adimulam, Business Development & Marketing Executive, APAC |
| Individual Credits: | Sachin Darge, Senior Production Manager |
| Individual Credits: | Abhishek Kadam, Artworker |
| Individual Credits: | Kurnal Rawat, Executive Creative Director | Vijit Nanda, Senior Strategist | Shriya Shetty, Strategist | Aniruddh Shenoy, Senior Client Manager | Ulrika Gaitonde, Designer | Arsh Kazi, Motion Designer |
| Individual Credits: | Illustration: Locopopo Studio |
| Individual Credits: | Film: Improper Design and Animation |
| Individual Credits: | Photography: Kashvi Gidwani |
| Individual Credits: | Styling: Saachi Javeri |
