Communication Design
Illustration For Design
Digital
COMMUNICATION DESIGN - Illustration For Design (Digital)
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KAPPA CULTR
Brand: KAPPA CULTR
Client: Mathrubhumi Printing And Publishing Company Ltd.
Entrant: Out of Office
The First List
| Entry Title: | KAPPA CULTR |
|---|---|
| Brand: | KAPPA CULTR |
| Client: | Mathrubhumi Printing And Publishing Company Ltd. |
| Entrant Company: | Out of Office |
| Description: | Kappa, an initiative of Kerala's prominent publishing house Mathrubhumi, is a dynamic platform fostering youth culture through music and art across the region. And its IP—Kappa CULTR—is its foray in experience-led festivals. If Kappa CULTR 2024 in its first edition threw open the doors to electronic dance music in Kerala, Kappa CULTR 2025 blew the hinges right off. Aided by a true-to-EDM visual branding style. The online and offline illustrated vocabulary of CULTR reflected the chaotic symmetry of electronic music. With the design language spilling into multi-CULTR extensions—art, food, fashion, gaming, movement, dance. Online, CULTR exploded with its fresh, vibrant aesthetic—a bold departure from anything Kerala had seen before: digital motifs, neon gradients, and snappy content formats, drawing in a new generation of digital natives. |
| Company Credits: | Maitri Advertising Works |
| Individual Credits: | Vijay Joseph, Creative Director |
| Individual Credits: | Arun Gangadharan, Creative Director |
| Individual Credits: | Vineesh Vishwanath, Creative Director |
| Individual Credits: | Navyaprabha N K, Lead Designer |
| Individual Credits: | Raju Menon, Managing Director |
| Individual Credits: | N. Jayakumar, COO |
| Individual Credits: | Venugopal R. Nair, Director – Ideation |
| Individual Credits: | Francis Thomas, Vincent Vadakkan, Group Creative Directors |
| Individual Credits: | Ajay Sathyan, Head (Digital & Creatives) |
| Individual Credits: | Rahul Menon, Head (Digital & Planning) |
| Individual Credits: | Indrajith S., Account Director |
| Individual Credits: | Vignesh Ramdas, Social Media Manager |
| Individual Credits: | Shradha Rajan, Social Media Executive |
| Individual Credits: | Anas Rashad, Ideation Head (Art) |
| Individual Credits: | Santosh G. T., Senior Copywriter |
| Individual Credits: | Tom Francis, Copywriter |
| Individual Credits: | Muhammed Farhan, Content Creator |
| Individual Credits: | Deo Thankachan, Midhun P., Graphic Designers |
| Individual Credits: | Anil Jacob, Sharath Chandran, Shahrooq P., Azhar A., Manu Sankar M. A., Akhil S. Babu, Video Editors |
