Communication Design
Design For Communication

When Real Magic Met Magical Celebrations
Brand: The Coca-Cola Company
Client: The Coca-Cola Company
Entrant: Landor India

The First List

Entry Title:	When Real Magic Met Magical Celebrations
Brand:	The Coca-Cola Company
Client:	The Coca-Cola Company
Entrant Company:	Landor India
Confirm:	3 nos. physical prints of campaign posters.
Physical media is required for your entry please confirm you will be sending.:	105781
Description:	BACKGROUND Rituals and traditions are highly valued by consumers in India. By leveraging festivals as a platform, Coca-Cola wanted to create a cultural and emotional connection and design how the brand would show up in these moments. This presented Coca-Cola, a global icon, with an opportunity to get closer to Indians with a differentiated, bespoke and utterly magical festive expression. CHALLENGE & CREATIVE IDEA Despite a deluge of festive brand campaigns every year, a vacuum for culturally impactful work remains. By tailoring designs to reflect local customs and traditions, Coca-Cola could connect more deeply with regional markets and foster brand loyalty. We viewed the challenge with a hyper-local lens and developed regional art inspired illustrations, integrating them with iconic Coca-Cola brand assets. This hand-crafted approach came to life with nuanced visuals and vernacular messaging, enabled Coca-Cola to create disruption in a crowded market and uplift occasions like Ganesh Chaturthi, Onam, Navratri, Dussehra and Diwali. RESULTS 4 FESTIVALS | 6 STATES | 150+ LOCATIONS | 15mn+ PEOPLE REACHED The campaign resonated deeply, capturing the hearts and minds of consumers. It reached over 15 million people and created a unique, memorable visual language for the brand, while celebrating the festivals of India.
Company Credits:	Entrant Company: Landor India
Company Credits:	Design Agency - Landor India
Company Credits:	Illustration studio - Locopoco
Company Credits:	Motion Design studio - Improper Design & Animation
Company Credits:	Music studio - Siddhant Subs
Individual Credits:	Director, Marketing- Design: Basabjit Majumdar / The Coca-Cola Company
Individual Credits:	Senior Director, Integrated Execution & Channel Planning Lead: Vikram Varde / The Coca-Cola Company
Individual Credits:	Senior Manager, Marketing- Creative Strategy: Aabir Chatterjee / The Coca-Cola Company
Individual Credits:	Senior Manager, Marketing- Coke Meals: Dipanjan Saha / The Coca-Cola Company
Individual Credits:	Director, Shopper Marketing: Anurup Gupta / The Coca-Cola Company
Individual Credits:	Associate Manager, Marketing, Packaging & VIS Design: Akshaya Karande / The Coca-Cola Company
Individual Credits:	Senior Manager - Shopper Marketing: Neha Dhanuka / The Coca-Cola Company
Individual Credits:	President, APAC: Lulu Raghavan / Landor
Individual Credits:	Managing Director: Geet Nazir / Landor India
Individual Credits:	Executive Creative Director: Arnab Ray / Landor India
Individual Credits:	Executive Strategy Director: Upasana Dua / Landor India
Individual Credits:	General Manager, Client Services: Ritu Nakra / Landor India
Individual Credits:	Design Director: Kanika Vashisth / Landor India
Individual Credits:	Senior Designer: Praphulya Mohan / Landor India, Designer: Shachi Parikh / Landor India
Individual Credits:	Senior Strategist: Sneha Sawant / Landor India, Senior Copywriter: Aanandabrata Das / Landor India
Individual Credits:	Senior Client Manager: Rhea Shah, Dhatri Gupta / Landor India, Client Manager- Arshi Ahluwalia / Landor India
Individual Credits:	Senior Production Manager: Rohit Bagga / Landor India, Senior Artworker: Lakhan Sharma / Landor India, Senior Artworker: Manish Chawla / Landor India
Individual Credits:	Illustrator: Lokesh Karekar / Locopoco, Illustrator: Sameer Surwade / Locopoco, Illustrator: Ashutosh Dhanawade / Locopoco, Illustrator: Vaibhav Joshi / Locopoco, Illustrator: Ushna Patel / Locopoco, Client Servicing: Shreekanth Deshmukh / Locopoco, Motion Design: Mehr Chatterjee / Improper Design & Animation, Motion Design: Aditya Dutta / Improper Design & Animation, Coordinator: Uday Vir Singh / Improper Design & Animation