Transformative Design

From Promise to Powerhouse
Brand: Indian School of Business
Client: Indian School of Business
Entrant: Landor

The First List

Entry Title:	From Promise to Powerhouse
Brand:	Indian School of Business
Client:	Indian School of Business
Entrant Company:	Landor
Description:	ISB was famous for one thing: its flagship PGP program. But its brand was fragmented, inconsistent, and out of step with its research-led, future-focused impact. We changed that. Working with ISB’s leadership, we built a unified masterbrand and a bold new positioning: Knowledge as Empowerment. A cultural reset that rallied faculty, alumni, and students around performance, collaboration, and accountability. The transformation spanned everything—a bold new identity, future-ready digital platforms, and a seamless rollout across every touchpoint. The result? ISB shifted from ‘one program’ to one transformative, cutting-edge institution. A category of one in global education. This wasn’t a rebrand. It was a strategic leap that future‑proofed ISB’s reputation and amplified its influence worldwide.
Company Credits:	Landor
Individual Credits:	President APAC - Lulu Raghavav
Individual Credits:	Ronita Mukerjee - Executive Director, Client Services
Individual Credits:	Kajol Doshi - Growth Manager
Individual Credits:	Shoumili Maitra - Client Director
Individual Credits:	Nishtha Mukherjee - Strategist
Individual Credits:	Anaihita Johar - Strategist
Individual Credits:	Upasana Dua - Executive Strategy Director
Individual Credits:	Arnab Ray - Executive Creative Director
Individual Credits:	Tazeen Shaikh - Design Director
Individual Credits:	Anusha Baid, Mayukh Deb - Senior Designer
Individual Credits:	Sonicle Audiolabs - Sonic partner
Individual Credits:	Improper Tv - Motion partner
Individual Credits:	Arsh Kazi - Motion Designer
Individual Credits:	Website team - Joe Chan, Terence Chan, Yan Mak, Raman Pratap, Lyn Jiang, Cheuk Man Lam, Wing Lau, Erik Van Eekelen, Gas Ng, Gia Wan, Jurgen Sula, Kee Wong, Bernice