Communication Design
Illustration For Design
Packaging
COMMUNICATION DESIGN - Illustration For Design (Packaging)
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Imli Pop
Brand: Local Ferment Co.
Client: Local Ferment Co.
Entrant: Studio Sorted
Blue Elephant
| Entry Title: | Imli Pop |
|---|---|
| Brand: | Local Ferment Co. |
| Client: | Local Ferment Co. |
| Entrant Company: | Studio Sorted |
| Confirm: | Bottle with label and it's outer packaging |
| Physical media is required for your entry please confirm you will be sending.: | 105781 |
| Description: | Imli Pop is a tangy sweet shrub soda bursting with flavours straight out of your childhood. Since imli is a deeply nostalgic flavour, one that takes most of us back to the late 90s, we knew the packaging had to feel just as familiar. The kind that reminds you of summer afternoons, candy wrappers crinkling in your pocket, and a taste that lingered long after. We drew from the loud, lovable visuals of 90s India: vibrant matchbox labels, the chaos of Tinkle comics, Chacha Chaudhary’s mischief, and Amar Chitra Katha’s legends. Characters like Mithoo the parrot nod to old-school, while Dara, the pahalwan brings the drama of classic desi storybooks. Every line, colour, and detail is a throwback, hand drawn just like the 90s pre-digital era. |
| Company Credits: | Local Ferment Co. |
| Individual Credits: | Abhishek Durani, Creative Director |
| Individual Credits: | Netra Ajjampur, Managing Director |
| Individual Credits: | Afeef Khan, Illustrator |
| Individual Credits: | Tanmay Acharya, Illustrator |
