Communication Design
Branding & Identity
Brand Identity Refresh > Micro, Small & Medium Enterprise
COMMUNICATION DESIGN - Branding & Identity (Brand Identity Refresh > Micro, Small & Medium Enterprise)
JPG
MP4
2m:00s
RAW Collaborative
Brand: RAW Collaborative
Client: RAW Collaborative
Entrant: Pomoco
Baby Blue Elephant
| Entry Title: | RAW Collaborative |
|---|---|
| Brand: | RAW Collaborative |
| Client: | RAW Collaborative |
| Entrant Company: | Pomoco |
| Description: | The sixth edition arrived at a moment of introspection and reinvention, calling for a sharper sense of identity and renewed clarity in how the platform is visualised and experienced. Pomoco was tasked with reimagining the brand’s visual and narrative identity. The rebrand sought to reflect a sense of rooted ownership, both in terms of cultural context and ideological direction. Our starting point was the ‘Bavaliyo’ motif, a complex cross-stitch pattern found in Rabari embroidery from Gujarat. Recognised for its intricacy, this motif became the foundation for the new brand identity, reinterpreted into a minimal, modular form. The logo-type, built from a singular module, becomes the DNA of the visual world building through social media graphics, satellite events, merchandise collection, website design, stationery, the main exhibition graphics and more. |
| Individual Credits: | Meghana Walimbe |
| Individual Credits: | Dharun Vyas |
| Individual Credits: | Aarti Sonpal |
| Individual Credits: | Aarushi Desai |
| Individual Credits: | Prachi Shethji |
| Individual Credits: | Sonali Chorawala |
| Individual Credits: | Kavya Gaudani |
| Individual Credits: | Ansh Vacchani |
| Individual Credits: | Gaura Singh |
