Comprehensive Vernacular Single-Point Farmer Support App

COMMUNICATION DESIGN - Digital Design (User Experience (UX))

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Entry Title:	Comprehensive Vernacular Single-Point Farmer Support App
Brand:	SeedWorks
Client:	SeedWorks
Entrant Company:	NetBramha Studios
URL Link (optional):	https://drive.google.com/file/d/1qP3ehILUSHcBkefP-SwbF_ssLwsFAKZV/view?usp=sharing
Description:	SeedWorks partnered with us to build India’s first-ever end-to-end simplified farmer support app that keeps farmers engaged & informed. After talking to more than 690 farmers across the country, we realized that farmers were in dire need of authentic crop-related information and were mainly dependent on WhatsApp conversation with company representatives, farmers gathering in the evening, and Kisan call centers. Moreover, they were quite well-versed with using smartphones, keen users of platforms such as YouTube & TikTok, and relied heavily on voice searches. These unique insights helped us build the SeedWorks app that had unique gamification features and a one-of-its-kind crop calendar that provided step-by-step customized help in crop production. With strong visual cues, amicable conversational tone, and voice feature as a constant across all platforms, the SeedWorks app has become an ally of farmers - potentially changing the lives of 14.5 crore farmers and bettering the nation from the grassroots level.
Individual Credits:	Aashish Solanki
Individual Credits:	Aniket Kumar
Individual Credits:	Dimple Jain
Individual Credits:	Raghav Iyengar
Individual Credits:	Roshith
Individual Credits:	Gokul
Individual Credits:	Rishitha Raj