Communication Design
Packaging Design
Consumer Packaging Design
COMMUNICATION DESIGN - Packaging Design (Consumer Packaging Design)
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Segredo Aldeia: Treasured Rum
Brand: Segredo Aldeia
Client: Fullarton Distilleries
Entrant: Studio Bigfat
Baby Blue Elephant
| Entry Title: | Segredo Aldeia: Treasured Rum |
|---|---|
| Brand: | Segredo Aldeia |
| Client: | Fullarton Distilleries |
| Entrant Company: | Studio Bigfat |
| Description: | Segredo Aldeia is Portuguese for ‘Secret Village’. The concept orbits around the joy of discovery and the unearthing of a hidden village that lies at the edge of the world. The visual direction adopts characteristics from the 17th century repurposed with a contemporary treatment. The framework of the label design is based on an adaptation of the iconic Nova Totius Terrarum Orbis Geographica overlaid atop a vintage drawing. It illustrates a panorama of rough open seas and a shore filled with secrets (concealed but within reach, a few easter eggs if you’re eager enough to find them). Ornamental Portuguese tilework holds together the entire composition - brimming with just enough density and design elements for your eyes to wander across the bottle. Segredo Aldeia comes in two variants - a Cafe Rum and a classic White rum. |
| Company Credits: | Studio Bigfat |
| Individual Credits: | Creative Direction & Graphic Design: Aniruddh Mehta |
| Individual Credits: | Brand Conceptualisation: Aman Thadani |
| Individual Credits: | Vintage Illustration: Pratap Chalke |
