Communication Design
Design For Communication
Integrated Graphics
COMMUNICATION DESIGN - Design For Communication (Integrated Graphics)
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UNPAUSE: The 24-Hour Concert
Brand: OPPO
Client: OPPO Mobile India
Entrant: Wieden + Kennedy India Pvt Ltd
Baby Blue Elephant
| Entry Title: | UNPAUSE: The 24-Hour Concert |
|---|---|
| Brand: | OPPO |
| Client: | OPPO Mobile India |
| Entrant Company: | Wieden + Kennedy India Pvt Ltd |
| Description: | OPPO's Enco Buds claim a 24-hour uptime on a single full charge. This USP was the key message in the launch film, where we worked with Tamil-Canadian hip-hop artist Shan Vincent de Paul. In the film, Shan dances all day over a city skyline as the hues around him change from the bright colours of morning to the dark shades of the night. This device of the ever-changing colour gradients became the hook for our extension campaigns, everything from social media coverage to UNPAUSE, a 24-hour concert that was livestreamed on YouTube. Featuring the who's who of the Indian music scene, UNPAUSE was conceptualized as a music festival, with the design language of all assets coming from the colorful gradients seen in the main campaign. |
| Company Credits: | Wieden+Kennedy Delhi |
| Individual Credits: | Jimmy Varghese |
| Individual Credits: | Prakhar Khandelwal |
| Individual Credits: | Ben Samuel |
| Individual Credits: | Ruchika Khanna |
| Individual Credits: | Pawas Aakrsh |
| Individual Credits: | Arshia Soni |
| Individual Credits: | Snigdha Jha |
| Individual Credits: | Vagmi Pathak |
